When starting a business in Japan, understanding local business etiquette can make or break your relationships. While Japan is known for its polite culture, the unspoken rules can be tricky for foreigners. Here are five key etiquette tips every foreign entrepreneur should know to build trust and credibility in the Japanese market.
1. Always Be on Time
Punctuality is non-negotiable in Japanese business culture. Even being five minutes late can be seen as disrespectful. Always arrive 5–10 minutes early to meetings. If you’re running late, call in advance and apologize sincerely.
2. Exchange Business Cards Properly
Business cards, or meishi, are a big deal. Use both hands when giving and receiving a card. Take a moment to look at the card you receive—don’t just pocket it. Place it on the table during the meeting and treat it with care. It’s a sign of respect for the other person’s position and company.
3. Dress Conservatively
First impressions matter, and conservative, professional attire is the norm. Stick to dark suits, minimal accessories, and clean shoes. Even in startup scenes, err on the formal side, especially when meeting investors or corporate partners.
4. Don’t Be Too Direct
Western-style assertiveness can be misinterpreted in Japan. Japanese communication tends to be indirect. Phrases like “We will consider it” might actually mean “no.” Learn to read between the lines, and avoid putting people on the spot.
5. Follow Up with a Thank You
After meetings, send a polite follow-up email thanking your counterpart for their time. This small gesture shows professionalism and helps nurture long-term relationships.
Final Thoughts
Mastering Japanese business etiquette won’t happen overnight, but showing effort and respect goes a long way. As a foreign entrepreneur, being culturally aware helps you stand out—in a good way.